CARRY YOUR MORALS
From market mornings to beach sunsets, our tote’s have space for everything - including your favourite hat.
What's New
-
Baby Pink Flat Cap
Regular price R 430.00Regular priceSale price R 430.00 -
Flat Cap in Biscuit
Regular price R 429.00Regular priceSale price R 429.00 -
Sold out -
Flat Cap in Coral
Regular price R 429.00Regular priceSale price R 429.00 -
Sold out -
Z is for Zulu
Regular price R 609.00Regular priceSale price R 609.00 -
Y is for Yacht Club
Regular price R 469.00Regular priceSale price R 469.00 -
Sold out -
Sold out -
V is for Valencia
Regular price R 649.00Regular priceSale price R 649.00
A Bag To Match Your Hat
-
Unawatuna Tote Bag
Regular price R 349.00Regular priceSale price R 349.00 -
Sunshine Season Beach Bag in Raspberry
Regular price R 699.00Regular priceSale price R 699.00Sold out -
Raspberry Sundaze Tote
Regular price R 279.00Regular priceSale price R 279.00 -
Sold out -
Santorini Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Sold out -
Sold out
Fun In The Sun
-
Z is for Zulu
Regular price R 609.00Regular priceSale price R 609.00 -
V is for Valencia
Regular price R 649.00Regular priceSale price R 649.00 -
U is for Underwater
Regular price R 629.00Regular priceSale price R 629.00 -
R is for Rio
Regular price R 599.00Regular priceSale price R 599.00 -
L is for Liquorice Allsorts
Regular price R 629.00Regular priceSale price R 629.00 -
Sold out -
F is for Fynbos
Regular price R 619.00Regular priceSale price R 619.00 -
Sold out -
Sold out -
Sold out -
Barrigona Sun Hat
Regular price R 619.00Regular priceSale price R 619.00 -
Sold out -
Holidaze Sun Hat
5.0 / 5.0
(1) 1 total reviews
Regular price R 489.00Regular priceSale price R 489.00 -
Khaki Sun Hat
Regular price R 499.00Regular priceSale price R 499.00 -
Sold outJelly & Custard Sun Hat
5.0 / 5.0
(2) 2 total reviews
Regular price R 549.00Regular priceSale price R 549.00Sold out -
Sold out -
Santorini Sun Hat
Regular price R 559.00Regular priceSale price R 559.00
Collections
-
Fishermen Hats
Going on an adventure? Or just lying in the sun? Maybe you're...
-
Midi Sun Hats
Meet the Midi Sun Hat - the little sister to our classic...
-
Bucket Hats
The trendiest of them all
-
Surfer Hats
The ultimate adventure companion. With its iconic chin strap, the Surfer Hat...
-
One-of-a-kind
This collection is where our creativity runs wild, and you get the...
-
Our A to Z series
26 letters. One word a day, voted for by our Instagram followers....
morals sightings
As seen on you
They’ve been spotted at beaches, braais, and beyond. Join the collection - tag us and show us your Morals in the wild.
Customers are saying
Frequently Asked Questions
1. Where is Morals made?
All of our products are made in South Africa. Mostly made by hand in our studio above our garage :)
2. How do I know which size hat will fit me?
Our hats come in three sizes: M, L and XL. Most ladies wear a M, most men wear a L, and if you have a really big head, XL is for you. To double-check, measure around your head just above your ears and compare it to the size guide on each product page.
View our size guide: Click here
3. How can I pay for my order?
We accept Apple Pay, Google Pay, Capitec Pay, debit and credit cards, and Happy Pay if you’d like to use Buy Now Pay Later. All payments are processed securely through trusted South African payment partners.
4. How long does delivery take?
We ship throughout South Africa, and orders usually arrive within 2 to 5 working days depending on your area. You’ll get a tracking link by email once your order’s on its way.
5. How do I keep my hat looking fresh?
All our hats are machine washable in cold water with mild detergent. Iron on medium heat.































