Morals The Brand is a proudly South African label founded by Sarah Moralee in 2019. What began as a fundraiser for Sarah's school trip to Nepal, selling bucket hats, has blossomed into a vibrant venture following her unforgettable journey and the cherished memories made in Nepal. Inspired by the experience, Sarah and her mother, Ingrid, decided to continue their creative journey together.

As a dynamic mother-and-daughter duo, we infuse love and creativity into every piece we make. The name "Morals" originates from our surname, "Moralee," and also Sarah's school nickname. At Morals, we specialise in bespoke bucket hats, groovy fishermen hats, stylish sun hats, and unique tote bags. Committed to slow fashion, we produce small batches or one-of-a-kind pieces, ensuring each item is special. With Morals, every day is an adventure under the sun!