FOR EVERY ADVENTURE UNDER THE SUN
CARRY YOUR MORALS
From market mornings to beach sunsets, our tote’s have space for everything - including your favourite hat.
WEAR IT ON YOUR CHEST
Out and about? Got to do it wearing your new favourite Tee. High quality, and soft to the touch. It's a must!
Shop Our Best Sellers
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Sold outSunset Bloom Fishermen
5.0 / 5.0
(6) 6 total reviews
Regular price R 419.00Regular priceSale price R 419.00Sold out -
Baby Bloom Fishermen
5.0 / 5.0
(1) 1 total reviews
Regular price R 419.00Regular priceSale price R 419.00 -
Blush Bloom Fishermen
Regular price R 419.00Regular priceSale price R 419.00 -
South African Patch Hat
5.0 / 5.0
(1) 1 total reviews
Regular price R 479.00Regular priceSale price R 479.00 -
Marshmallow Patch Hat
5.0 / 5.0
(2) 2 total reviews
Regular price R 399.00Regular priceSale price R 399.00 -
White Patch Hat
Regular price R 399.00Regular priceSale price R 399.00 -
Alex Patch Hat
Regular price R 399.00Regular priceSale price R 399.00
A Bag To Match Your Hat
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Santorini Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Baby Bloom Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Sky Blue Daisy Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Blush Bloom Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Sunset Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Indigo Bloom Tote Bag
Regular price R 249.00Regular priceSale price R 249.00 -
Sunset Pocket Tote
Regular price R 249.00Regular priceSale price R 249.00 -
Raspberry Sundaze Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Sunshine Season Bag
Regular price R 689.00Regular priceSale price R 689.00 -
Mermaid Bloom Tote
Regular price R 259.00Regular priceSale price R 259.00 -
Bloom Backpack
Regular price R 849.00Regular priceSale price R 849.00
Fun In The Sun
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Sold outPeach Sunrise Sun Hat
5.0 / 5.0
(3) 3 total reviews
Regular price R 539.00Regular priceSale price R 539.00Sold out -
Sold out -
Sold out -
Santorini Sun Hat
Regular price R 519.00Regular priceSale price R 519.00 -
Lemonlicious Sun Hat
Regular price R 519.00Regular priceSale price R 519.00 -
Goodies Sun Hat
Regular price R 519.00Regular priceSale price R 519.00 -
Eco Expression Sun Hat
Regular price R 519.00Regular priceSale price R 519.00 -
Meadow Mosaic Sun Hat
Regular price R 519.00Regular priceSale price R 519.00 -
Sold out -
Sold out -
Brewed Bloom Sun Hat
Regular price R 519.00Regular priceSale price R 519.00
Collections
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Fishermen Hats
Going on an adventure? Or just lying in the sun? Maybe you're...
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Bucket Hats
The trendiest of them all
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One-of-a-kind
This collection is where our creativity runs wild, and you get the...
morals sightings
As seen on you
They’ve been spotted at beaches, braais, and beyond. Join the collection - tag us and show us your Morals in the wild.
Frequently Asked Questions
1. How do I know which size hat will fit me?
Our hats come in two sizes: M/L and XL. M/L fits most people comfortably, while XL is perfect if you prefer a looser fit or have a larger head. To double-check, measure around your head just above your ears and compare it to the size guide on each product page.
View our size guide: Click here
2. How can I pay for my order?
We accept Apple Pay, Google Pay, Capitec Pay, debit and credit cards, and Happy Pay if you’d like to use Buy Now Pay Later. All payments are processed securely through trusted South African payment partners.
3. How long does delivery take?
We ship throughout South Africa, and orders usually arrive within 2 to 5 working days depending on your area. You’ll get a tracking link by email once your order’s on its way.
4. What if my hat doesn’t fit or I change my mind?
You can return or exchange your hat within 7 days of delivery as long as it’s unworn and in original condition. Just reach out to morals.the.brand@gmail.com - we’ll help you with the next steps.
5. How do I keep my hat looking fresh?
Spot-clean with a damp cloth and mild soap, or machine wash in cold water, then air dry in the shade. Avoid direct sunlight for long periods to keep the fabric and color looking good as new.


























