Morals The Brand is a proudly South African brand founded by Sarah Moralee in 2019. Initially, it started as a fundraiser, selling bucket hats, for Sarah's school trip to Nepal, and after experiencing Nepal's culture and making cherished memories, Sarah and Ingrid decided to continue making and selling hats. We are a mother-and-daughter team.

The name "morals" is derived from our surname "Moralee" and was Sarah's nickname at school.

We love creating our bespoke bucket hats, groovy fishermen hats, unique embroidered handbags and vibey tops. We believe in slow fashion, producing small batches or one-of-a-kind pieces, ensuring that every day with Morals is an adventure!